Company Profile:

Providing maximum sales exposure and opportunities to our principals and
outstanding service and support to our customers since 2004.

The traditional OEM market is undergoing dramatic changes with ever increasing
pressure for reduced cost and lead-time, and improved quality, standardization of
components – leading to even faster time to market.  The direct, OEM sales
channel needs to react in ‘Internet time’ in order to ensure success.  Furthermore,
the competitiveness of the market requires a strategic and tactical approach in
order to not only increase market share but to retain an existing customer base.

Focus:

Icefield and Associates focuses on representing a limited number of high quality growth–oriented Power Supply and related principals, and developing and maintaining strong, long-term relationships with our Customers and Principals.  By placing senior sales engineer in primary accounts, we provide direct customer contact and service.   Icefield is achieving sales success through the establishment of strategic goals and targeted planning in conjunction with Principals, combined with continuous innovation and improvement of the selling

• Limited Principals
  
• Focused Product Lines
  
• Long term design in and program management cycles
  

Strategic Strenghts:

Approach: Icefield & Associates combines broad technical ability with marketing prowess in servicing our account base.  We provide local expertise for each Principal, from initial design to post-sales service.  As major account managers, we are intimately familiar with key customer decision-makers and engineering contacts.  We also initiate, build and maintain the long-term trusting relationships that are critical to reaching today’s demanding and savvy supply base managers and engineers

Positioning:

• Senior Sales Engineers managing key accounts
  
• Established rapport with power supply and component engineers in
  Silicon Valley and throughout the North American OEM community
  
• Early exposure to new programs, designs and opportunities
  

Stability:

• Balance and stability among Principals
  
• Excellent financial stability over a decade of operation.
  
• Long-term commitment to growth, expansion, and developing and
  maintaining strong, long-term relationships with our customers,
  distributors and principals.